DESIGN FOLLOWS STRATEGY

Brands and products communicate on the basis of visual and tactile qualities, using information transmitted via a specific combination of shapes, colors, fonts, images and materials, with the result that people perceive a certain value, benefit, use or value for the item in question or simply desire it.
 

Strategic design is based on an analysis of brands and products. All the parameters are varied in order to trigger the desired emotions. This means that the feel of a company and the way it is positioned can be accentuated by means of strategic design.

01. ANALYSIS

It is important to recognize and exploit market potential. What is expected of the brand or product becomes clear if you conduct an in-depth analysis of the structure of the market and its trends, along with the social factors that impact on its target groups. The result is a comprehensive requirement profile which forms the basis of the design process.

02. DESIGN

The design process is the creative passion that understands the values deduced by the above analysis and translates them into a formal vocabulary, a corporate identity or visual brand values.

03. STYLE GUIDE

The results of the design process are compiled in a mission statement for the desired design. The style guide is instrumental in ensuring that the requisite design quality is maintained throughout. It is also the starting point for the natural evolution of the brand.

04. BRAND MANAGEMENT

As a rule, teams of creatives throughout the world either work with one brand or in product development. The aim is to maintain a consistent brand image so that nobody loses sight of the strategic objective. When globally networked designers are working together adjustments to any nationally divergent cultural requirements can be coordinated.

 

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AUDIONOVA STYLE GUIDE

How can you sell something that nobody really wants? Hearing aids are miniature high-tech marvels and boost the quality of life for people with hearing loss. However, the percentage of people who are unwilling to accept such appliances is extremely high. ...

DESIGN STRATEGY / BRANDING / CONSULTING THE HEADQUARTER


PORSCHE ACCESSORIES

How can the style and the essence of a Porsche 911 be applied to luxury goods? To coincide with the launch of the 997 lifestyle products were developed …

Photos: Porsche

DESIGN STRATEGY / PRODUCT DESIGN / HEAD OF DESIGN


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NOMOS GLASHÜTTE

The Tangente has now become a design icon. To mark the occasion of its anniversary designers were called upon to create their own version of this high-end watch. The picture shows my own design “Silberblick” …

Photo: Nomos Glashütte

DESIGN STRATEGY / DESIGN CONTEST


SOME WORKS


NAME DROPPING

 

A

ADAC
ALLIANZ VERSICHERUNG
ALPINA
AUDI AG
AUDIONOVA

B

BAYER AG
BRUNEL

C

CARITA PARIS
CASH.LIFE
CHRYSYLER
CONNECT HEARING

D

DAIMER CHRYSLER
DAIMER CHRYSLER BANK
DE SEDE
DECLEOR PARIS

E

THE ECONOMIST
ENBW

F

FIEBING

H

HARMAN/KARDON
HETTICH INTERNATIONAL

K

KEUCO
KIA

L

LANXESS
LORINSER
LAMBORGHINI

M

MAYBACH
MERCEDES-BENZ
MERCEDES-BENZ MUSEUM

P

PETEC
PHOENIX CONTACT
PHONAK
PORSCHE
PORSCHE DESIGN

R

RATIOPHARM
RECARO

S

SHISEIDO
SMART
SONOVA AG

T

TEREX
TRW

U

UNILEVER

V

VITAKUSTIK
VOLKSWAGEN

W

WIESMANN ROADSTER
WMF
WWK

X

XEN

Z

ZILL GROUP

BRANDS I WORKED FOR THE LAST 20 YEARS


CONTACT

 
Name *
Name
ANDREAS FLACH HEAD OF DESIGN FREILIGRATHSTRASSE 25 44791 BOCHUM GERMANY   CALL: 0049.170.9936356

ANDREAS FLACH
HEAD OF DESIGN
FREILIGRATHSTRASSE 25
44791 BOCHUM
GERMANY
 
CALL: 0049.170.9936356